Description
The present work is about the construction of a Business Plan for Urban Ponics, a company who in three years developed vertical farming systems capable of producing highly nutritious organic vegetables and herbs with more than 90 minerals present in them. This characteristic makes Urban Ponics’ vegetables to have a high flavor and aroma and to grow a healthy plant which does not need pesticides nor fungicides to continue to exist. After having proved the idea, the venture now needs more funding to grow and scale, but in an effort to get it, it has to first answer and define important questions such as; what are the market trends? what’s the potential market? what is my business model and why? what are the economics at the back of my plan? will have to I expand to other countries? among others. The objective of the current work is to assist this company to respond to these questions through market research, the definition of a final business model, and the construction of the economic model of its five-years’ plan, to in the end apply for more funding. All of the latter will constitute its Business Plan.
